Golang in Crust — Crust CRM Suite And Corteza

3 min readOct 29, 2020

Before we start about Golang in CRM, let us understand what is CRM.

What is CRM?

Customer Relationship Management aka CRM helps the company to ease the interaction with its past, current, and potential customers by managing and analyzing it in a systematic manner. CRM helps in improvising your interaction and do business with your customers. CRM helps in streamlining the processes in order to increase sales, improve customer service, and increase profitability.

Benefits of CRM

Improved Informational Organisation
CRM for Enhanced Communication
CRM Improves Your Customer Service
Automation of Everyday Tasks
Greater efficiency for multiple teams
Improved Analytical Data and Reporting

Crust CRM and Corteza are two of the products of Crust where Golang is used

1.Crust CRM

Crust CRM Suite is the Golang CRM leader. A self-hosted platform. Crust CRM helps an organization to interact internally while engaging with its customers, suppliers, partners, and third parties externally. Crust CRM is highly flexible and Scalable. It is said to be a salesforce alternative, that enables you to sell faster and ease in the interaction with different end-users. Seamless integration with Crust Messaging makes it the most complete and flexible self-hosted CRM platform on the market.

Some features of Crust CRM are -

Flexible
Re-usable Customer ID’s
Sell faster
Increase efficiency with workflows
Reporting
Customize with Crust Global Services

2.Corteza

Corteza is the Digital Work Platform for Humanity. It was founded and is actively maintained by Crust Technology. It also serves as the upstream community project for the Crust platform. 100% open source, foundation owned, and easy to deploy and configure.

Corteza is where all new development for Crust happens and the heart of the third-party ecosystem.

Some features of Corteza are -

Easy to use
360-degree overview
Flexible
Unlimited workflows
Advanced Reporting
Secure

Why Golang is used in Crust

Many of us know Google makes use of Golang for its various application development and management. The Crust is said to be an Open-source salesforce alternative and it also shares the use of Golang in common with its primary competitor

Some of the major features of Golang that makes it the preferred language for CRM development is as follows:-

Easy to Build
Scalability
High Performance
Concurrency

Golang helped Crust CRM to move the open-source CRM market into the future and away from a past dominated by forks of SugarCRM. Crust CRM Suite is deployed on Docker which is developed in Golang too. Orchestration with Kubernetes is done which is also developed using Golang. Golang is also used in Crust messaging which is an open-source alternative to Slack and Microsoft Teams.

Corteza is and will always be free and open-source software, developed in a Foundation context. Built predominantly in Golang (backend) and Vue.js (frontend), delivered as a cloud-friendly architecture and inspired by market-leading UX, Corteza is for any organization that values control of their critical software infrastructure and data.